One of the hardest things for women to do is find that pair of jeans that fits perfect.  The pair of jeans that is not to short, not to long, not to tight, but not too lose. Once you find the perfect jean that fits, you become loyal to them. The brand becomes a part of who you are. Lala Anthony could totally relate and decided to come up with a denim line for all women sizes 0-24 that struggle with finding that perfect denim.

LaLa  recently debuted her denim collection at Lord and Taylor department store in NYC. In her collection you can find a variety of high waist and mid rise slim cut jeans that are either cropped or cut at the bottom. LaLa shared with PeopleStyle that the idea of cutting the bottom of jeans came from her long time friend Kim Kardashian.  LaLa sat down with designers and worked and designed the collection that she wanted for all women of all shapes and sizes. It was also important to her that the jeans be comfortable and  affordable with them averaging about $78.00

The line is not limited to only denim, as LaLa also has some bomber jackets, hoodie dresses and other women apparel items available. The unveil did take place on Sept 6 at the NY Lord and Taylor location with LaLa in attendance meeting fans and introducing them to her new line. Her mother and son were in attendance as LaLa showcased her collection.  A couple of her celebrity friends also showed up to show support including Naturi Naughton who plays her best friend Tasha on the hit show Power.

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